Get to know the new age digital marketing strategies with IIM Indore's Certificate Programme in Digital Marketing and Strategy (CPDMS). Through this program, you'll gain a deep understanding of consumer psychology, master digital and social media applications, from strategy creation to implementation, and get hands-on exposure to essential tools. The capstone project will allow you to apply your skills in a real- time campaign, ensuring practical learning and industry readiness.
Additionally, you'll delve into crucial aspects like crafting and executing digital strategies, digital marketing analytics including ML & AI techniques, budget allocation decisions, social listening, and more. Navigate evolving marketing trends, understand how technology shapes consumer behavior, and develop cutting-edge strategies to excel in digital marketing
IIM Indore Executive Education Alumni status
3-day campus immersion in IIM Indore
Hands-on Learning through 15+ Tools and a Capstone Project
Learn from IIM faculty who are domain experts
Introduction to Marketing
Introduction to Digital Marketing
Analytics Fundamentals
Fundamentals of Digital Marketing
Search Engine Optimisation and Marketing (SEO/SEM)
Social Media Marketing
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Content Marketing
Display Advertising, Remarketing, and Other tools
Branding and Integrated Marketing Communication
Crafting and Executing Digital Strategy
Digital Marketing Analytics
AI in Digital Marketing
Data Visualisation for Decision Making
Digital Marketing Performance Measurement and RoI
Marketing: The Road Ahead in a Digital World
Capstone Project
Industry Insights
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*Courses are subject to change.
Build a strong foundation in AI, machine learning, and generative AI, equipping yourself with the knowledge to harness these technologies for business success.
*The Certificate Programme in GenAI for Managers is offered by Times Pro. IIM Indore is not responsible for the same. Certificates will be issued by Times Pro upon successful completion of IIM Indore's Executive Programme in Digital Transformation.
Upon completion of the course, participants will receive a 'Certificate of Completion'. Successful participants will also become IIM Indore Executive Education Alumni, with options for 2-year or lifetime membership upon separate application and payment of applicable fees.
Note: *All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Indore.
Top Industries
Top Job Profiles
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Naveen Upadhyay, I graduated with a B.Sc. in Electronics and subsequently pursued an MBA in Marketing. I began my career at Lafarge and am currently employed in the Sales and Marketing department at Jockey India, amassing 8 years of experience. My future plans involve a significant role in Digital Marketing, which is why I've enrolled in this course. I anticipate that upon course completion, numerous additional opportunities will arise, and I wholeheartedly recommend it.
Naveen Upadhyay
Sales and Marketing - Jockey
IMI CPDMS Batch 1
Would like to thank Times pro for supporting me all through the year for completing my certification and having set a premium standard of platform for me to access all through my course. Their bridging with IIM INDORE was amazing.
Shamik Chakravorty
DGM - MARCOM LEAD
IMI CPDMS Batch 3
As a software engineer, CPDMS was a pivotal moment. Approach of starting from the basics of marketing to the latest trends and technologies in digital marketing helped me to establish my own software development & digital marketing company.
Nishiyath PA
Manager, IMI CPDMS Batch 3
Attending this programme was a truly transformative experience for me. The curriculum was thorough and current, covering every aspect of digital marketing, from SEO to social media strategies.
Priyanshi
Specialist at Airbnb
For anyone seeking to enhance their digital marketing skills, I would highly recommend IIM Indore's Digital Marketing course. The curriculum was comprehensive, and the seasoned professors made complex topics easy to understand.
Dipanjan Debnath
Founder at Exoteeque
I felt honoured to associate with a prestigious brand and earn my academic degree. The three-day campus visit was the perfect highlight. As a corporate professional, I had nearly forgotten my college days, but this course refreshed those cherished experiences.
Sumeet Singh
Consultant at AXA
Work Experience:
Minimum two years*.
Educational Background:
Diploma (10+2+3)/Graduate/Post-graduate (or equivalent)
from AIU, UGC, or AICTE recognized universities, with at least 50% aggregate marks.
Prof. Subin is an Associate Professor in the Marketing area at IIM Indore. He completed his Fellow Programme in Management (FPM) from the Indian Institute of Management Kozhikode (IIMK). His research interests include Consumer Behaviour, Word-of-Mouth, Rumor Research in Marketing, Customer Relationship Management, and Digital Marketing.
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Prof. Subin earned his MBA and B.Tech (EEE) degrees from Kerala University. He has been associated with various organisations prior to joining IIM Indore, which include IIM Trichy, the Institute for Financial Management and Research (IFMR), the Institute for Customer Relationship Management (iCRM), Tata Elxsi Limited, and Wipro Technologies. Prof. Subin has participated in various academic conferences and doctoral consortiums, and also engages actively with a few organisations in social development projects.
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