Get to know the new-age digital marketing strategies with IIM Indore's Certificate Programme in Digital Marketing and Strategy (CPDMS). This meticulously designed 12-month programme offers a comprehensive understanding of core marketing principles, their practical applications in the digital space, and hands-on experience with 25+ essential tools, and brand communication across digital and social media platforms. You’ll gain a deep understanding of consumer psychology and develop the skills to craft and execute effective digital strategies. The programme also covers digital marketing analytics, including ML & AI techniques, budget allocation, social listening, and more. As you navigate the evolving marketing trends, you’ll learn how technology shapes consumer behavior and develop innovative strategies to stay ahead in the ever-changing world of digital marketing.
Disclaimer: *Logos are trademarks of their respective companies. IIM Indore has no ownership or affiliation with these companies.
IIM Indore Executive Education Alumni status
3 Day Campus Immersion at IIM Indore
Hands-on learning through 25+ Tools and a Capstone Project
Learn from IIM faculty who are domain experts
Pre-module 1: Introduction to Marketing
Pre-module 2: Introduction to Digital Marketing
Pre-module 3: Analytics Fundamentals
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Module 1 - Fundamentals of Digital Marketing
Module 2 - Search Engine Optimization and Marketing (SEO/SEM)
Module 3 - Social Media Marketing
Module 4 - Content Marketing
Module 5 - Display Advertising, Remarketing and Other Tools
Module 6 - Branding & Integrated Marketing Communication (IMC)
Module 7 - Crafting and Executing Digital Strategy
Module 8 - Digital Marketing Analytics
Module 9 - AI in Digital Marketing
Module 10 - Data Visualization for Decision Making
Module 11 - Digital Marketing Performance Measurement and RoI
Module 12 - Marketing: The Road Ahead in a Digital World
Module 13 - B2B Marketing
Industry Insights
Industry Insights - Leadership
Creating and Managing High Performance Team
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*Courses/Modules and Topics are subject to change.
The capstone project, powered by Stukent, provides a unique opportunity to gain hands-on experience through a simulated internship.
Stukent, a platform designed to offer real-world marketing experiences, allows you to manage social media ads and campaigns using real budgets. You’ll track campaign performance with advanced tools, gaining invaluable experience that turns theoretical knowledge into practical skills. While this is an unpaid internship, it enhances your resume and equips you with expertise in campaign management, positioning you for success in the dynamic digital marketing landscape.
Build a strong foundation in AI, machine learning, and generative AI, equipping yourself with the knowledge to harness these technologies for business success.
*The Certificate Programme in GenAI for Managers is offered by Times Pro. IIM Indore is not responsible for the same. Certificates will be issued by Times Pro upon successful completion of IIM Indore's Executive Programme in Digital Transformation.
Upon completion of the course, participants will receive a 'Certificate of Completion'. Successful participants will also become IIM Indore Executive Education Alumni, with options for 2-year or lifetime membership upon separate application and payment of applicable fees.
Note: *All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Indore.
Top Industries
Top Job Profiles
I graduated with a BSc. in Electronics, followed by an MBA in Marketing, which helped start my career at Lafarge. Today, I have 8 years of experience in sales and marketing and currently work with Jockey. Now, I’m looking to take on a major role in digital marketing, which is why I joined this course. I’m confident that completing it will bring new opportunities, and I highly recommend it.
Naveen Upadhyay
Sales and Marketing | Jockey
Would like to thank TimesPro for supporting me all through the year for completing my certification and having set a premium standard of platform for me to access all through my course. Their bridging with IIM INDORE was amazing.
Shamik Chakravorty
Reliance Jio Infocom LT | DGM- Marcom Lead
As a software engineer, CPDMS was a pivotal moment. Approach of starting from the basics of marketing to the latest trends and technologies in digital marketing helped me to establish my own software development & digital marketing company.
Nishiyath PA
KRYOBOT technologies | FOUNDER
Attending this programme was a truly transformative experience for me. The curriculum was thorough and current, covering every aspect of digital marketing, from SEO to social media strategies.
Priyanshi
Specialist at Airbnb
For anyone seeking to enhance their digital marketing skills, I would highly recommend IIM Indore's Digital Marketing course. The curriculum was comprehensive, and the seasoned professors made complex topics easy to understand.
Dipanjan Debnath
Founder at Exoteeque
It was an honour to get associated with a reputed brand and receive an academic credential of this prestige. The 3-day campus immersion was a cherry on cake. As a corporate individual, I had almost forgotten my college days, but this course brought back the experience.
Sumeet Singh
Consultant at AXA
I chose this programme primarily for its strong academic parentage and strategic focus. I was looking for a program that went beyond tactical skills and offered a holistic view of how digital channels integrate into the broader business strategy.
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With this course I have understood the fundamentals of Digital Marketing and how to implement them in the real world scenarios. I have become more efficient using the methods taught in this course. The main reason I recommend this course is its perfect blend of academic rigor from IIM Indore and practical real-world application. It doesn't just teach you digital marketing tools; it fundamentally shapes your ability to think strategically and lead digital initiatives, which is a critical skill for any modern marketing professional.
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Sumit Ahuja
AGM - Brand Development, AGM - Brand Development
The IIM Indore Digital Marketing & Strategy program was an enriching experience. A well-structured curriculum, real-world case studies, and expert faculty made it a perfect blend of strategy and practice.
Nikita N Bhoj
Branding & Marketing, Econz IT Services
Work Experience:
Minimum 2 years*.
Educational Background:
Diploma (10+2+3)/Graduate/Post-graduate (or equivalent)
from AIU, UGC, or AICTE recognized universities, with at least 50% aggregate marks.
Prof. (Dr.) Jayasimha is a renowned Marketing professor and recipient of the ‘Best Teacher Award’ at IIM Indore. He has earned accolades such as the “Prof. Marti Subramanyam Award” for his research on Service Innovation.
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Prof. Jayasimha has taught at prestigious institutions like IIM Udaipur, IIM Raipur, and Indiana University of Pennsylvania, and has contributed to academic journals like the Journal of Service Management and Journal of Services Marketing.
With expertise in areas like service recovery, customer behavior, and organisational marketing, he has guided numerous doctoral students and coordinated Management Development Programmes for top professionals, including senior officers from the Indian Army.
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Prof. Purvendu Sharma, a faculty member at IIM Indore, holds a PhD from IIM Indore and an MBA in Marketing from Devi Ahilya Vishwavidyalaya, Indore. His research focuses on brand communities, digital engagement, social media marketing, and tourism management.
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His work has been published in leading journals such as Journal of Product & Brand Management and Marketing Intelligence & Planning. With a passion for digital marketing, brand management, and tourism marketing, Dr. Sharma has previously taught at the Goa Institute of Management and the Institute of Rural Management Anand.
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