This programme moves beyond tactical execution to focus on comprehensive digital leadership and strategic decision-making. Through live online sessions and a 3-day campus immersion, you will master search, social, and analytics-led strategies to optimize brand communication. By leveraging the Stukent Simternship with real budgets and learning from a Triple Crown-accredited institution, you will gain the specialized expertise needed to lead performance-focused marketing initiatives in a competitive global market.
Stukent Simternship
Real budget for live social campaigns, optimisation, performance tracking.
153 Live Online Hours
Interactive sessions + dedicated faculty email/chat support.
3-Day IIM Indore Immersion
Campus networking, collaborative learning (online if needed).
Analytics-Led Strategies
Data visualization, attribution, recommender systems for decisions.
Executive Alumni Status
Lifetime IIM network, library access, official email/ID.
Capstone Project
End-to-end campaign from planning to real results.
Proven for Pros
Past participants from Reliance Jio, Accenture, Adobe; 2-15+ years exp.
Introduction and Fundamentals of Digital Marketing
Analytics Fundamentals
Search Engine Optimization and Marketing (SEO/SEM)
Social Media Marketing
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Content Marketing
Display Advertising, Remarketing, and Other Tools
Branding & Integrated Marketing Communication
Crafting and Executing Digital Strategy
Digital Marketing Analytics
AI in Digital Marketing
Data Visualization for Decision Making
Capstone Project
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*Courses/Modules and Topics are subject to change.
The capstone project, powered by Stukent, provides a unique opportunity to gain hands-on experience through a simulated internship.
Stukent, a platform designed to offer real-world marketing experiences, allows you to manage social media ads and campaigns using real budgets. You’ll track campaign performance with advanced tools, gaining invaluable experience that turns theoretical knowledge into practical skills. While this is an unpaid internship, it enhances your resume and equips you with expertise in campaign management, positioning you for success in the dynamic digital marketing landscape.
Build a strong foundation in AI, machine learning, and generative AI, equipping yourself with the knowledge to harness these technologies for business success.
*The Certificate Programme in GenAI for Managers is offered by Times Pro. IIM Indore is not responsible for the same. Certificates will be issued by Times Pro upon successful completion of IIM Indore's Certificate Programme in Digital Marketing and Strategy.
Upon completion of the course, participants will receive a 'Certificate of Completion'. Successful participants will also become IIM Indore Executive Education Alumni, with options for 2-year or lifetime membership upon separate application and payment of applicable fees.
Upon successful completion, gain eligibility to IIM Indore Executive Education Alumni Status.
Benefits include:
*Lifetime Membership: Available for a one-time fee of ₹10,000 + applicable taxes.
Note: *All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Indore.
Top Industries
Top Job Profiles
I graduated with a BSc. in Electronics, followed by an MBA in Marketing, which helped start my career at Lafarge. Today, I have 8 years of experience in sales and marketing and currently work with Jockey. Now, I’m looking to take on a major role in digital marketing, which is why I joined this course. I’m confident that completing it will bring new opportunities, and I highly recommend it.
Naveen Upadhyay
Sales and Marketing | Jockey
Would like to thank TimesPro for supporting me all through the year for completing my certification and having set a premium standard of platform for me to access all through my course. Their bridging with IIM INDORE was amazing.
Shamik Chakravorty
Reliance Jio Infocom LT | DGM- Marcom Lead
As a software engineer, CPDMS was a pivotal moment. Approach of starting from the basics of marketing to the latest trends and technologies in digital marketing helped me to establish my own software development & digital marketing company.
Nishiyath PA
KRYOBOT technologies | FOUNDER
Attending this programme was a truly transformative experience for me. The curriculum was thorough and current, covering every aspect of digital marketing, from SEO to social media strategies.
Priyanshi
Specialist at Airbnb
For anyone seeking to enhance their digital marketing skills, I would highly recommend IIM Indore's Digital Marketing course. The curriculum was comprehensive, and the seasoned professors made complex topics easy to understand.
Dipanjan Debnath
Founder at Exoteeque
It was an honour to get associated with a reputed brand and receive an academic credential of this prestige. The 3-day campus immersion was a cherry on cake. As a corporate individual, I had almost forgotten my college days, but this course brought back the experience.
Sumeet Singh
Consultant at AXA
I chose this programme primarily for its strong academic parentage and strategic focus. I was looking for a program that went beyond tactical skills and offered a holistic view of how digital channels integrate into the broader business strategy.
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With this course I have understood the fundamentals of Digital Marketing and how to implement them in the real world scenarios. I have become more efficient using the methods taught in this course. The main reason I recommend this course is its perfect blend of academic rigor from IIM Indore and practical real-world application. It doesn't just teach you digital marketing tools; it fundamentally shapes your ability to think strategically and lead digital initiatives, which is a critical skill for any modern marketing professional.
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Sumit Ahuja
AGM - Brand Development, AGM - Brand Development
The IIM Indore Digital Marketing & Strategy program was an enriching experience. A well-structured curriculum, real-world case studies, and expert faculty made it a perfect blend of strategy and practice.
Nikita N Bhoj
Branding & Marketing, Econz IT Services
Work Experience:
Minimum 2 years*.
Educational Background:
Diploma (10+2+3)/Graduate/Post-graduate (or equivalent)
from AIU, UGC, or AICTE recognized universities, with at least 50% aggregate marks.
Prof. Bhavani Shankar is an Associate Professor of Marketing at IIM Indore and a Fellow of the Institute of Rural Management Anand (IRMA). He teaches Marketing Management, Marketing Research, Entrepreneurial Marketing, and related subjects to postgraduate students, along with Qualitative Research Methods to doctoral scholars. His research interests include Social Entrepreneurship and Subsistence Markets.
Prof. Subin Sudhir is a faculty member in Marketing at IIM Indore and holds an FPM from IIM Kozhikode. His research interests include Consumer Behaviour, Customer Relationship Management, Digital Marketing, and Word of Mouth in Marketing. Prior to joining IIM Indore, he worked with institutions and organisations such as IIM Trichy, IFMR, Tata Elxsi, and Wipro Technologies. His teaching areas include Digital Marketing, Social Media Marketing, Consumer Behaviour, and Marketing Research.
